Thing is, though, all this publicity is a good thing. it doesn't have to universally endorse BLW, there are some interesting debates to be had about how 'seriously' to take it etc, but any woman with an ounce of sense can think 'that sounds interesting' and then go and do some more research herself. and the ones who don't have an ounce of sense? well, with the best will in the world they were never likely to stray too far from the herd anyway... in five years they'll be on board but it's all very new still.